Offers comprehensive coverage of digital three-dimensional design for the business, advertising, manufacturing, visualization, and entertainment industries, and, by explaining the major concepts while avoiding technical jargon, takes a more holistic approach to 3D, covering the whole of the field rather than any one segment. Original. (All Users).
Developing Hospitality Properties and Facilities sets out some of the key issues in developing hospitality properties from the hospitality manager's perspective. From the original concept, through each part of the process, it provides an essential guide for students and professionals on how to manage hospitality facilities to their best effect, using a model-based insight into the process in an…
Designing Your Organization is a hands-on guide that provides managers with a set of practical tools to use when making organization design decisions. Based on Jay Galbraith’s widely used Star Model, the book covers the fundamentals of organization design and offers frameworks and tools to help leaders execute their strategy. The authors address the five specific design challenges that confro…
Provides information on basic Web design and development techniques to create effective navigation systems.
This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first…
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive co…
The CEO of the successful online shoe retailer Zappos explains how he used the science of happiness to deliver contentment to his employees, customers, investors and vendors; how this led to stellar sales; and how his principles can be applied to other companies and entrepreneurs.
Appropriate for all courses in Decision Support Systems (DSS), computerized decision making tools, and management support systems. Decision Support and Business Intelligence Systems 8e provides the only comprehensive, up-to-date guide to today's revolutionary management support system technologies, and showcases how they can be used for better decision-making. This completely revised and re-tit…
The concept of "Curation" has rapidly moved from museums to mainstream media. As the sheer volume of Tweets, Likes, Blogs, YouTube videos, and emails overwhelm the web, publishers and brands are increasingly being asked to provide a human face to content organization and editorial curation. With the right framework, curation can be a powerful tool to help editorial meet new challenges.
Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible way Features…
The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding col…
With most U.S. households having Internet connections, more people than ever are looking to develop their own sophisticated Web sites. The need for easy-to-grasp information on how to make an interactive and well-designed site has never been higher as more people need to learn or improve their Web skills. For the busy professionals whose boss wants them to jazz up their Web site, or the student…
This step-by-step, hands-on guide to producing 2D animation in your own studio includes more than 800 original illustrations and is a visual guide to learning how to create professional animation production for a short film or television commercial—from budget to screen.
Photos exist to be shared Whether you seek to showcase a professional portfolio or just want your family across the continent to see the pictures from the reunion, you can do it with a photo blog. Catherine Jamieson, whose award-winning blog, Utata, has a legion of fans, gives you all the tools you need in this richly illustrated, full-color guide. She translates Web lingo, walks you through se…
Filled with striking images of costume play from around the world, this definitive look at the global phenomenon known as "cosplay" examines its evolution from the fringes of society to the spotlight of modern culture. For over 100 years, men and women around the world have been dressing up as their favorite characters from movies, games, comics, TV, and books. Beginning as a curiosity and hobb…
Blends coverage of time-tested principles and the advancements with the practical perspective of the financial manager.
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.