Jeffrey Liker first revealed the management principles behind Toyota ́s worldwide reputation for quality and reliability in the international bestseller.
Earth, Air, Fire, and Water -- the four elements give us a way to describe the universe and everything in it, a structured approach to knowing the unknowable. The elements are also potent keys to heightened self-understanding and personal balance. Your elemental nature is revealed in the way you express yourself in relationships, the roles you play in life, even your sense of style. Insightful …
One of the true classics of American literature, The Wonderful Wizard of Oz has stirred the imagination of young and old alike for over four generations. Originally published in 1900, it was the first truly American fairy tale, as Baum crafted a wonderful out of such familiar items as a cornfield scarecrow, a mechanical woodman, and a humbug wizard who used old-fashioned hokum to express that u…
This reference book provides an authoritative and well-illustrated 100-year overview of the fascinating history of the cargo/troop-carrying trucks, wreckers, tankers, ambulances, communications vehicles and other specialized types that provide technical support to the front-line troops.
Apply communication theories to your own life with THEORIES OF HUMAN COMMUNICATION with InfoTrac®! With clear and accessible writing, charts that summarize the relationship among theories, and sections devoted to applications and implications, this communication text provides you with the tools you need to succeed. Studying is made easy with extensive footnotes and bibliography, excelle…
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case stud…
Based on a mix of interviews, research and personal experience, this books upbeat advice focuses on tangible tactics that recent college grads and experienced twenty-something's can put to work immediately to enhance their employability now and in the future. Highlights include: Unorthodox but proven job-hunting techniques. Making a memorable first impression. Navigating the company's social sc…
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices- fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are…
Toyota doesn't just produce cars; it produces talented people. In the international bestseller, The Toyota Way, Jeffrey Liker explained Toyota's remarkable success through a 4P model for excellence-Philosophy, People, Problem Solving, and Process. Liker, with coauthor David Meier, provided deeper insight into the practical application of the principles in The Toyota Way Fieldbook. Now, these au…
"Provides a comprehensive overview of every aspect of designing with type"--
TypoMag is a publication devoted to the use of typography in contemporary magazines.
FUEL YOUR BUSINESS WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche break…
DVD-ROM contains: Films, credit sequences, and the work of designers are showcased and analyzed to illustrate the power of successful film graphics.