Berangkat dari hasil pengamatan penulis terhadap beberapa brand yang menjadi pilihan dan disukai oleh konsumennya, buku ini menawarkan gambaran kepada pembaca tentang proses yang perlu dilalui oleh pemilik brand agar brand-nya dapat memancarkan aura dan terus menjadi pilihan bagi konsumennya.
The Power Within describes how the five disciplines of love, responsibility, vision, commitment, and service work together to generate personal and organizational well-being. This book is about what people do to become more purposeful, more joyful, and more at peace.
Helps you to give effective, dynamic, and memorable presentations.
Two weeks before his death, Oliver Sacks outlined the contents of The River of Consciousness, the last book he would oversee .
Presents a step-by-step guide to techniques for sculpting in a wide range of media.
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource …
Senior Vice President of Apple Computer shows Steve Jobs's innovative management style and techniques, and how they can be translated to any business.
Jeffrey Liker first revealed the management principles behind Toyota ́s worldwide reputation for quality and reliability in the international bestseller.
Earth, Air, Fire, and Water -- the four elements give us a way to describe the universe and everything in it, a structured approach to knowing the unknowable. The elements are also potent keys to heightened self-understanding and personal balance. Your elemental nature is revealed in the way you express yourself in relationships, the roles you play in life, even your sense of style. Insightful …
One of the true classics of American literature, The Wonderful Wizard of Oz has stirred the imagination of young and old alike for over four generations. Originally published in 1900, it was the first truly American fairy tale, as Baum crafted a wonderful out of such familiar items as a cornfield scarecrow, a mechanical woodman, and a humbug wizard who used old-fashioned hokum to express that u…
This reference book provides an authoritative and well-illustrated 100-year overview of the fascinating history of the cargo/troop-carrying trucks, wreckers, tankers, ambulances, communications vehicles and other specialized types that provide technical support to the front-line troops.
Apply communication theories to your own life with THEORIES OF HUMAN COMMUNICATION with InfoTrac®! With clear and accessible writing, charts that summarize the relationship among theories, and sections devoted to applications and implications, this communication text provides you with the tools you need to succeed. Studying is made easy with extensive footnotes and bibliography, excelle…
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case stud…
Based on a mix of interviews, research and personal experience, this books upbeat advice focuses on tangible tactics that recent college grads and experienced twenty-something's can put to work immediately to enhance their employability now and in the future. Highlights include: Unorthodox but proven job-hunting techniques. Making a memorable first impression. Navigating the company's social sc…
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices- fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are…