Learn what it takes to become a skilled graphic communicator! This edition of Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the worl…
A visually stunning review of the fast-changing world of graphic design, this book will be essential reading for anyone involved in this broadest of industries. Its succinct but comprehensive coverage of the multitude of technical issues confronting todays graphic designers, coupled with breathtaking examples of graphics from around the world, makes it ideal for those already employed in graphi…
Graphic Design Historytraces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects. It offers a unique and exciting set of critical lenses for thinking about the cultural purpose and historical dimensions of the graphic designer’s work, placing emphasis on the relevance o…
Explains how to use Dreamweaver and Flash to accomplish over three hundred Web development tasks, including create tables, design frames, implement JavaScript behaviors, draw and paint Flash objects, and replicate movie clips.
The only hands-on book devoted to mastering Maya's dynamics tools for water, wind, and fire In the world of animation, the ability to create realistic water, wind, and fire effects is key. Autodesk Maya software includes powerful dynamics tools that have been used to design breathtaking effects for movies, games, commercials, and short films. This professional guide teaches you the primary tech…
The Fundamentals of Illustration is a comprehensive and practical introduction to the field for illustration for graphic arts students, as well as for those who commission illustration. Index: page 165-172.
Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and f…
Indeks
For designers who need to solve problems quickly to develop creative projects within your time and budget, and who want to hone their 3ds Max skills, this text shows them how to work from the problem to the solution. This accessible, practical book and CD package is written for 3ds Max 2009 and backwards compatible with 3ds Max 2008.
The fully revised edition of the most comprehensive and up-to-date reference on print production All graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print product…
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and resea…
Learn the animation techniques of the golden era of Disney and Warner Brothers studios and beyond - all from the comfort of your own home or studio. This course is designed to cover the core principles of animated movement. It includes tutorials and final sample animations of 2D, 3D, Flash, Claymation and Cut-Out animation.
Basics Graphic Design 03: Idea Generation explores the many ways in which the designer can generate ideas and develop them into successful design solutions.
Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, t…
This primer is designed to teach students the interconnected arts of visual communication. This book provides a framework within which to re-examine and revise one's thinking about the basic structure and impact of visual messages.
Manual of Engineering Drawing: British and International Standards, Fifth Edition, chronicles ISO and British Standards in engineering drawings, providing many examples that will help readers understand how to translate engineering specifications into a visual medium. The book includes 6 introductory chapters which provide foundational theory and contextual information regarding the broader con…