Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into…
On political communication in the reform era in Indonesia.
"Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran. " Buku …
Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading textbook is theory-based with a skill building and competency orientation. The authors provide lively, contemporary examples to ground theory, to increase comprehension, and to help you become skillful communicators. COMMUNICATE! encourages active learning through well-designed anal…
Communication and Human Behavior offers students a broad introduction to the study of communication which is expansive yet integrated, that links theory to practice, and that is rigorous yet readable. Neither a watered-down treatment of the subject nor a how-to text, this new edition presumes that the study of communication in human affairs is a complex phenomenon with important and far-reachin…
Intended for the introductory communication concepts course, this text focuses on the principles and contexts of communication studies. The award-winning authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. Their exposition is seasoned with intriguing case studies and stim…
Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition prese…
Praised for its clear prose and straightforward presentation, 'A First Look at Communication Theory' uses a one theory per chapter approach, and makes extensive use of examples to help make the theory come alive for students.
Buku ini hadir untuk memberikan paparan yang jelas tentang landasan teori ilmu komunikasi dan penyiaran. Hal-hal penting yang diulas dalam buku ini antara lain pengertian dan sejarah ilmu komunikasi, penyiaran, regulasi penyiaran, aspek politik dan ekonomi dari media massa, dan hubungan media dengan kekuasaan, serta prospek demokratisasi penyiaran. Buku persembahan penerbit PrenadaMediaGroup
Buku ini memberikan pengantar yang jelas dan mudah terkait pemikiran tokoh-tokoh utama di dalam bidang komunikasi, diperuntukkan bagi para mahasiswa yang baru pertama kali mempelajari ilmu komunikasi. Buku ini menunjukkan serangkaian metode yang bisa digunakan untuk menganalisis berbagai contoh fenomena komunikasi, dan mendeskripsikan teori-teori yang melatarbelakanginya. Hal tersebut membuat p…