Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, li…
Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective use of typography.
Layout for graphic design concerns the arrangement of text and images on a page. How these elements are positioned, both in relation to one another, and within the overall design scheme, will affect how content is viewed and received. Whether in print or online, it is key to powerful visual communication. Layout for Graphic Designers provides visual arts students with a theoretical and practica…
From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.
This textbook introduces the principles and methods for the analysis and design of non-linear texts, from websites to CD-ROMs.
A look at how the digital age has shaped the news and its visual presentation.
This volume is a complete visual history of one of the world's most familiar typefaces, sans serif. It focuses on its development and various incarnations over the past decade.
Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details,…
Few have left a deeper impression on the world of typography than Jan Tschichold, one of the most outstanding and influential designers of the 20th century. Not only was he a master in his field, but he wrote a number of highly influential books and became instrumental in promoting the modernist design strategy called the New Typography. This substantial volume covers Tschichold's life and care…
1000 More Graphic Elements is the follow-up to the extremely successful 1000 Graphic Elements, published in 2004. This edition features 1000 new unique graphic embellishments across all kinds of projects, from books to brochures, invitations to calendars to annual reports. It is often the smallest detail that can turn a project from ordinary to spectacular. Inspiration will be at your fingertip…
The Production Manual demonstrates the practical aspects of getting a creative job into production. This hands-on production guide shows graphic design students how to apply the knowledge acquired during their course. All the essential areas of production that involve the graphic designer are covered in detail with clear descriptions of the various technical processes, including design for prin…
With this much-needed new book, designers learn precisely what they must do to prepare their brochures, posters, books, magazines, and other materials for trouble-free, high-quality printing. Addressing the single greatest challenge facing the professional designer today, calibrating images and layouts to match press specifications, the author shows how to use common digital-layout and image-ma…