Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how t…
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Cutting-edge typography for digital media and examples of how it is applied. It includes QR codes with links to the designers' videos and webpages, with examples of the fonts they use.
Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and vi…
Design for Information provides a series of visualizations that are analyzed for their design principles and methods. This book provides critical and analytical tools that benefit the design process.
Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corpo…
Program Studi Desain Komunikasi Visual
One of the "six best books for data geeks" - Financial Times With over 200 images and extensive how-to and how-not-to examples, this new edition has everything students and scholars need to understand and create effective data visualisations. Combining ‘how to think’ instruction with a ‘how to produce’ mentality, this book takes readers step-by-step through analysing, designing, and cur…
The three-dimensional look of today's visual culture is being shaped by techniques and styles from fine art and handicraft.
The standard work for contemporary design, latest developments in the industry and state of the art projects. This book shows the best creative campaigns from advertising, marketing and more.
The standard work for contemporary design, latest developments in the industry and state of the art projects. This book shows the best creative campaigns from advertising, marketing and more.
First consolidated textbook on design authorship to help designers assume new roles as they manage all aspects of a project.
Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationary, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages, and digital advertisements. It explores…
This book brings together an extensive collection of original and creative promotion designs done by famous corporations, brands and product services throughout Europe and the United States. Covering designs from a wide range of industries, Promotion Design is packed with ideas and will be a useful reference book for graphic designers and marketing professionals.
"The Importance of brand identity Ch. 1 No escape! Ch. 2 It's the stories we tell Ch. 3 Elements of iconic design II The process of design Ch. 4 Laying the groundwork Ch. 5 Skirting the hazards of a redesign Ch. 6 Pricing design Ch. 7 From pencil to PDF Ch. 8 The art of the conversation III Keep the fires burning Ch. 9 Staying motivated Ch. 10 Your questions answered Ch. 11 25 practical logo de…
How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Throug…
Written for non-designers, "White Space Is Not Your Enemy" is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
Discusses the visual language that the materials, media, and processes create With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored…