Reflecting your students and their world. How many of the students in your Social Psychology course are Psychology majors? Business? Sociology? Education? In the 11th edition of Social Psychology, David Myers once again weaves an inviting and compelling narrative that speaks to ALL of your students regardless of background or intended major. And with Connect Social Psychology and LearnSmart, st…
A captivating introduction to the research, applications, and excitement of today's social psychology.
Bidging the gap between theory and practice, social research methods is filled with engaging examples and practical tips to equip you with the tools and knowledge necessary to complete your own research projects.
The 8th edition of Social Stratification and Inequality continues to provide a comprehensive, up-to-date exploration of the economic and social divisions in human societies. Extensive comparative information, as well as an overview of how social stratification has changed and evolved over time, gives readers a global perspective on class conflict. Praised for its thorough research and scholarsh…
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this re…
This is an introductory sociology text that shows students how sociology is relevant in their daily lives.
For courses in Introductory SociologySee sociology in everyday lifeSociology empowers students to see the world around them through a sociological lens, helping them better understand their own lives and the world we all share. John Macionis, author of the best-selling Introductory Sociology franchise over the last three decades, takes students step by step through the theories and research tha…
SOMMERVILLE Software Engineering 8 The eighth edition of the best-selling introduction to software engineering is now updated with three new chapters on state-of-the-art topics. New chapters in the 8th edition O Security engineering, showing youhow you can design software to resist attacks and recover from damage; O Service-oriented software engineering, explaininghow reusable web services can …
For courses in computer science and software engineering The Fundamental Practice of Software Engineering Software Engineering introduces readers to the overwhelmingly important subject of software programming and development. In the past few years, computer systems have come to dominate not just our technological growth, but the foundations of our world's major industries. This text seeks to l…
"The ninth edition of Software Engineering presents a broad perspective of software engineering, focusing on the processes and techniques fundamental to the creation of reliable, software systems. Increased coverage of agile methods and software reuse, along with coverage of 'traditional' plan-driven software engineering, gives readers the most up-to-date view of the field currently available. …
The most efficient way to learn J2EE programming techniques Two Oracle experts demonstrate techniques for working within J2EE and JDeveloper for the thousands of developers currently using Oracle Forms and the PL/SQL language. Oracle is shifting their focus towards Java technologies, so you will need to know how to use the Java-based J2EE and JDeveloper. The book includes explanations of the Ap…
For over 20 years, this has been the best-selling guide to software engineering for students and industry professionals alike. This seventh edition features a new part four on web engineering, which presents a complete engineering approach for the analysis, design and testing of web applications.
Accompanying DVD includes: "step-by-step tutorials, a gallery of illustrations from industry experts, and additional exclusive resources"--Pg.[4] of cover.
The Definitive Guide to SQL Get comprehensive coverage of every aspect of SQL from three leading industry experts. Revised with coverage of the latest RDBMS software versions, this one-stop guide explains how to build, populate, and administer high-performance databases and develop robust SQL-based applications. SQL: The Complete Reference, Third Edition shows you how to work with SQL commands …
For courses in Statistical Methods for the Social Sciences. Statistical methods applied to social sciences, made accessible to all through an emphasis on concepts Statistical Methods for the Social Sciences introduces statistical methods to students majoring in social science disciplines. With an emphasis on concepts and applications, this book assumes no previous knowledge of statistics and on…
For courses in introductory statistics. A Contemporary Classic Classic, yet contemporary; theoretical, yet applied--McClave & Sincich's Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasizes inference and integrates real data throughout. The authors stress the development of statistical thinking, the assessment of credi…