Retailing Management by Levy and Weitz maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and ser…
Targeting the novice, this guide teaches the basics of computer programming with Ruby through the creation of simple computer games. Not only will this "learn by doing" approach provide programmers with an instant sense of accomplishment, but its also a fun way to learn.
Sebagai salesman, kita dituntut untuk memiliki performa penjualan yang baik. Selalu mencapai target penjualan tentunya menjadi sebuah keharusan dalam profesi ini. Untuk itu, kita harus selalu merasa tertantang untuk melakukan hal-hal yang tidak biasa. Memiliki sedikit saja ketertarikan pada buku ini, sudah membuktikan bahwa Anda sebenarnya tidak ingin menjadi seorang salesman yang biasa saja. T…
"Blue Bird merupakan satu contoh usaha yang menjadi besar karena keluhuran karakter yang mengalir melalui setiap detail layanannya." —Jakob Oetama, Presiden Komisaris Kompas Gramedia Group "Blue Bird tak sekonyong-konyong menjadi besar. Ia lahir dari keberanian, idealisme, dan tekad murni seorang ibu sederhana. Dari dua mobil bekas, bisnis taksi pun dimulai. Kesabaran, keteguhan menjaga prins…
Greed, cupidity, corruption, and a kind of gluttony so outrageous that it's laughable have always been part of business. Consider, for example, the case of the Swedish match king. At one time, Ivar Kreuger, manufactured almost half of the world's matches, with monopolies in 16 countries. He had so much money that he was a reliable lender to many countries, becoming known as the "saviour of Euro…
Suitable for engineers, this title includes more than 500 solved problems, examples, and practice exercises to sharpen your problem-solving skills of thermodynamics.
The ideal review for your digital signal processing course More than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors …
Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which u…
When it was first published in 1993, Secrets of Screen Acting broke new ground in explaining how acting for the camera is different from acting on stage. Reaction time is altered, physical timing and placement are reconceived, and the proportions of the digital frame itself become the measure of all things, so the director must conceptualize each image in terms of this new rectangle and actors …
This book offers complete coverage of all aspects of computer security, including users, software, devices, operating systems, networks, law, and ethics. Reflecting rapidly evolving attacks, countermeasures, and computing environments, it introduces up-to-the-minute best practices for authenticating users, preventing malicious code execution, using encryption, protecting privacy, implementing f…
Security Smarts for the Self-Guided IT Professional “An extraordinarily thorough and sophisticated explanation of why you need to measure the effectiveness of your security program and how to do it. A must-have for any quality security program!” —Dave Cullinane, CISSP, CISO & VP, Global Fraud, Risk & Security, eBay Learn how to communicate the value of an information security program, ena…
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how…