Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade-Bo…
BUSINESS ANALYSIS & VALUATION: USING FINANCIAL STATEMENTS, TEXT & CASES, 4E has a valuation emphasis and focuses on a four-part framework: (1) business strategy analysis for developing an understanding of a firm's competitive strategy; (2) accounting analysis for representing the firm's business economics and strategy in its financial statements, and for developing adjusted accounting measures …
This innovative text focuses on the architectures, mathematics, and algorithms that are integral to creating reliable user interfaces. The first sixteen chapters cover the concepts required for current graphical user interfaces, including specific emphasis on the Model-View-Controller architecture. The second part of the book provides an overview of key research areas in interactive systems, wi…
The automotive and aerospace industries have used information modeling techniques for years and now major construction companies are embracing BIM CD-ROM includes software evaluations, links, case studies, exercises, and more
Publisher Description
Broadcast News Handbook enables students and professionals to become better writers and better broadcast journalists. Backed by 50 years of combined broadcast journalism experience, the authors provide helpful discussions on crafting language and becoming an effective storyteller. Topics addressed include "Deadly Copy Sins and How to Avoid Them"; "Interviewing: Getting the Facts and the Feeling…
Originally available only to Associated Press members, this is the definitive guide to writing and delivering the news on radio, television, and other broadcast media. While the focus throughout is on the art of finding, researching, writing, editing, producing, and delivering authoritative, accurate, and exciting news stories, it also provides a wealth of information on key technical aspects i…
Bibliografi dan indeks, Terdapat 5 Volume
Bibliografi dan indeks, Terdapat 4 Volume
Brilliant Flash CS4 offers a fast, visual way to solve Flash CS4 problems. All the most important tasks are covered, using clear, highly visual step-by-step instructions.
It will be invaluable for architectural students at Part 3 who are getting to grips with the realities of practice as well as others involved in the briefing and definition stages including clients.
All aspects of branding and image building are presented. Design firms from cities across the U.S. showcase their best brand-building work. Featured are branding solutions as broad, varied and innovative as is the graphic design/branding industry.
Brand Activism has emerged as a values-driven agenda for companies that want to do something about the future of society and the planet's health. This book is a guide for companies that want to make a difference.
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas.