Business ethics now. Sixth Edition.

This application-based text takes the theory of business ethics and applies it to the realistic scenarios that students may encounter at all stages of their careers

Sustainable marketing : how to drive profits with purpose

This books presents environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution related to marketing Appendix: page 269-286. Glossary: page 287-295. Index: page 296-304.

Environmental, social, and governance (ESG) investing : a balanced analysis o…

Bibliography: page 337-340. Index: page 341-357.

International Joint Conference : Conmedia 2017 & Icon-Sonics 2017

Edition

2017

ISBN/ISSN

-

Collation

95 p. ; 20,5 cm.

Series Title

-

Call Number

Ref 004.05 Uni i

Human + machine : reimagining work in the age of AI

Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results

Gadjah Mada International Journal of Business Vol. 12 No. 3, September-Desemb…

Edition

-

ISBN/ISSN

14111128

Collation

-

Series Title

-

Call Number

Ref 650.07222 Int

Gadjah Mada International Journal of Business Vol. 12 No. 1, Januari-April 2010

Edition

-

ISBN/ISSN

14111128

Collation

-

Series Title

-

Call Number

Ref 650.07222 Int

Gadjah Mada International Journal of Business Vol 26, no 2, May - August 2024

Edition

Vol 26, no 2, May - August 2024

ISBN/ISSN

14111128

Collation

141 - 259 p. ; 30 cm.

Series Title

Gadjah Mada International Journal of Business

Call Number

Ref 650.05 Uni g

Marketplace Best Practices: Transforming Commerce in the Platform Economy

Edition

-

ISBN/ISSN

9798597910260

Collation

-

Series Title

-

Call Number

658.8 Mcf m

AI for Business Leaders Guide: Strategies for Innovation, Growth, Efficiency,…

Edition

-

ISBN/ISSN

9798336663877

Collation

193 p. ; 25 cm.

Series Title

-

Call Number

658.0563 Wal a

7 Steps to Better Writing: How to Write Better Reports, Proposals, Email, Blo…

Edition

-

ISBN/ISSN

9781731464880

Collation

185 p. ; 24 cm.

Series Title

-

Call Number

808.066 Max s

Crisis communication : a stakeholder approach

Edition

-

ISBN/ISSN

9783319972558

Collation

160 p. ; 22 cm.

Series Title

-

Call Number

658.4056 Ndl c

Character limit : how Elon Musk destroyed Twitter

Edition

-

ISBN/ISSN

9780593656136

Collation

468 p. ; 25 cm.

Series Title

-

Call Number

302.231 Con c

Strategic social media as activism : repression, resistance, rebellion, reform

Edition

-

ISBN/ISSN

9781032272184

Collation

314 p. ; 26 cm.

Series Title

-

Call Number

302.23 Wal s

Media management and artificial intelligence : understanding media business m…

Edition

-

ISBN/ISSN

9781032100944

Collation

336 p. ; 26 cm.

Series Title

-

Call Number

070.5 Con m

Supremacy : AI, ChatGPT, and the race that will change the world

Edition

-

ISBN/ISSN

9781250337740

Collation

320 p. ; 22 cm.

Series Title

-

Call Number

006.3 Ols s

The digital leader : finding a faster, more profitable path to exceptional gr…

Digitally transform your organization, one manageable step at a time In The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, a team of visionary entrepreneurs delivers an authoritative and engaging roadmap demonstrating how to digitalize your business by taking small, achievable steps that yield measurable, near-term results. In this handbook of concrete strategies …

Business model innovation strategy : transformational concepts and tools for …

The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms…

Cross-cultural exposure and connections : intercultural learning for global c…

Edition

-

ISBN/ISSN

9781774635025

Collation

266 p. ; 24 cm.

Series Title

-

Call Number

658.3 Bir c

The Disney Way: Harnessing the Management Secrets of Disney in Your Company

Edition

-

ISBN/ISSN

9780071478151

Collation

xvi, 312 p. ; 29 cm.

Series Title

-

Call Number

384.80979494 Cap d