The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging acr…
Harness SQL for Oracle 11g, IBM DB2, and Microsoft SQL Server 2008 Combining theory with everyday practicality, this definitive volume is packed with up-to-date information, new features, and explanations you need to get the very most out of SQL and its latest standard. The book is unique in that every chapter highlights how the new SQL standard applies to the three major databases, Oracle 11g,…
[First published in 2001 by Kogan Page Limited.].
West and Turner's UNDERSTANDING INTERPERSONAL COMMUNICATION: MAKING CHOICES IN CHANGING TIMES, Enhanced Second Edition, empowers your students by providing both the knowledge and practical skills they need to make choices as effective communicators in today's rapidly changing and technologically advanced society. The text eliminates the perceived division between theory and practice and clarifi…
Leadership: Enhancing the Lessons of Experience, 6/e consists of 13 chapters and three leadership skills sections integrated into the text. Authors Hughes, Ginnett, and Curphy draw upon three different types of literature—empirical studies; interesting anecdotes, stories and findings; and leadership skills—to create a text that is personally relevant, interesting, and scholarly. The authors…
No detailed description available for "Storyboarding [OP]".
Life and works of Friedrich Silaban, an Indonesian architect.
Preface -- Visual walk-through -- The financial statements -- Transaction analysis -- Accrual accounting & income -- Internal control & cash -- Short-term investments & receivables -- Inventory & cost of goods sold -- Plant assets, natural resources, & intangibles -- Long-term investments & the time value of money -- Liabilities -- Stockholders' equity -- Evaluating performance: earnings qualit…
Step inside the world of the talented art departments who, led by Academy Award®-winning production designer Stuart Craig, were responsible for the creation of the unforgettable characters, locations and beasts from the eagerly anticipated new adventure in J.K. Rowling’s Wizarding World. The Art of Fantastic Beasts and Where to Find Them, edited by Dermot Power, concept artist on the film, t…
The Avengers assemble again in Marvel Studios' follow-up to the record-breaking Marvel's The Avengers. Robert Downey Jr., Chris Hemsworth, Mark Ruffalo, Chris Evans, Scarlett Johansson and Jeremy Renner reprise their roles as world-saving heroes in an adventure like no other. In this new collectible volume, go around the world with the Avengers in page after page of stunning concept art, produc…
Seorang make-up artist adalah pesulap. Melalui goresan tangannya, banyak wajah berubah menjadi lebih cantik, proporsional, bahkan tampil dalam karakter berbeda dalam hitungan menit. Kepiawaian seorang make-up artist dalam menyulap wajah seorang perempuan tidak ditentukan oleh mahalnya harga peralatan atau kecanggihan teknologi modern. Seorang make-up artist haruslah inovatif dalam berkarya, men…
Discover the incredible art behind animation hits like Ice Age and Rio in this in-depth look behind the scenes at the films of award-winning 20th Century Fox animation studio—Blue Sky Studios. Over the past fifteen years, 20th Century Fox and Blue Sky Studios have revolutionized computer animation with some of the most beloved movies of all time, from their initial success with Ice Age in 200…
'Event Management', with its true-to-life examples of events across the nation, illustrates the skills needed to become a successful event manager. It details how to design, plan, market, and stage an event. In addition, students will learn how to manage staff and staffing problems and ensure safety. Topics discuss financial control and much more.
Students will learn how to design, plan, market and stage an event. They will also learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. Covers important information about legal compliance, risk management, financial control, and how to evaluate the success of an event.