Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. It serves as an indispensable starting point for those looking to develop an ethical framework with regards to mass media.
CONNECT READING provides a personalized learning plan for each student, continually developed and refined as students achieve mastery. Each student plan is created through an individualized diagnostic that evaluates skills from 7th-grade level through college-readiness, for second-language learners, international students, adult students, and traditional high-schoolers. Offered completely onlin…
"This new edition covers new research on personality disorders, and the new DSM. Part 1 provides a basic primer on the cognitive model of personality disorders. Chapters in Part 2 then delve into the specifics of treating specific types of personality pathology. Each has at its core a nice, well-rounded case that illustrate the points well. Broad audience: Psychologists, psychiatrists, clinical…
As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals a…
The Unity game engine is at the heart of many of today's hottest games, including the global phenomenon Temple Run. More than 1.5 million developers have downloaded Unity already. Now, there's a practical, hands-on tutorial and reference for everyone who wants to develop games with this powerhouse game engine. One step at a time, this manual teaches you all you need to know to succeed - from th…
Introduction -- Supervised learning -- Bayesian decision theory -- Parametric methods -- Multivariate methods -- Dimensionality reduction -- Clustering -- Nonparametric methods -- Decision trees -- Linear discrimination -- Multilayer perceptrons -- Local models -- Kernel machines -- Graphical models -- Brief contents -- Hidden markov models -- Bayesian estimation -- Combining multiple learners …
Summary: Takes programmers through the complete process of developing a professional quality game, covering a range of topics such as the key "gotcha" issues that could trip up even a veteran programmer, game interface design, game audio, and game engine technology.
The overriding philosophy of this text is to provide the instructor with comprehensive coverage of ethical and professional issues encountered by accounting professionals. The book is devoted to helping students cultivate the ethical commitment needed to ensure that their work meets the highest standards of integrity, independence, and objectivity. Ethical Obligations and Decision Making in Acc…
Using a wealth of case studies to illustrate the real-life, practical applications of neural networks, this state-of-the-art text exposes students to many facets of Neural Networks.
"A rare blend of a well-organized, comprehensive guide to portfolio management and a deep, cutting-edge treatment of the key topics by distinguished authors who have all practiced what they preach. The subtitle, A Dynamic Process, points to the fresh, modern ideas that sparkle throughout this new edition. Just reading Peter Bernstein's thoughtful Foreword can move you forward in your thinking a…
Get more out of-and onto-your iPhone than you ever thought possible The new, even more powerful iPhone enables you to carry almost everything you need right in your pocket. iPhone Fully Loaded, 3rd Edition shows you things about your iPhone that you never imagined. Written by Mac superstar and Chicago Sun Times technology columnist Andy Ihnatko, this irreverent and fun guide shows you how to pu…
This book helps graduate students and seasoned researchers strengthen their own case study research and become more critical consumers of the case study research done by others. It presents a collection of 21 individual applications of the case study method, many shortened or re-written for this book. Following feedback from users of earlier editions of the book, the applications include a wide…
A concise and practical guide, Envision teaches core skills in analysis, argument, and research, using both contemporary examples to capture student interest and key principles from classical rhetoric.
Programming with MICROSOFT VISUAL BASIC 2008: AN OBJECT-ORIENTED APPROACH, Third Edition is designed for individuals with little or no programming background. In this edition, each chapter is divided into two lessons Concept and Application. The Concept lesson appears first. Software design and programming concepts appear in this section. In the Application lesson, you will find the design and …
"Digital Storytelling shows you how to create immersive, interactive narratives across a bevy of platforms, devices, and media. From age-old, storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of entertainment like social media, transmedia, games, apps, and second screen experiences. The way a story is told, a message is delivered, or …
Create the Digital Games You Love to Play Discover an exercise-driven, non-technical approach to game design without the need for programming or artistic expertise using Game Design Workshop, Third Edition. Author Tracy Fullerton demystifies the creative process with a clear and accessible analysis of the formal and dramatic systems of game design. Examples of popular games, illustrations of de…
This book is a good review for the experienced reporter and an excellent introduction to the craft and caveats of news writing for the novice.
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more e…