'Media Law and Ethics' is a truly comprehensive overview and a thoughtful introduction to media law principle and cases as well as related ethical concerns relevant to the practice of professional communication. Since it integrates both current law and ethical queries, it is ideal for both undergraduate and graduate courses in media law and ethics. New co-author Dr Kyu Ho Youm helps provide thi…
A comprehensive book that teaches the fundamentals needed to program on the Internet, this text provides in-depth coverage of introductory programming principles, various markup languages (XHTML, Dynamic HTML and XML), several scripting languages (JavaScript, PHP, Ruby/Ruby on Rails and Perl); AJAX, web services, Web Servers (IIS and Apache) and relational databases (MySQL/Apache Derby/Java DB)…
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instr…
Gujarati and Porter's Basic Econometrics provides an elementary but comprehensive introduction to econometrics without resorting to matrix algebra, calculus, or statistics beyond the elementary level. With the addition of over 100 new data sets, as well as significantly updated research and examples, the Fifth Edition responds to important developments in the theory and practice of econometrics…
Resource added for the Construction Technology program 104752.
The detailed, highly illustrated, comprehensive guide to architectural working drawings The Professional Practice of Architectural Working Drawings is a complete guide to the skills you need to create a set of drawings that clearly and effectively communicate your design. Covering everything from site, floor, framing, and foundation plans to building sections and elevations, this book presents …
Giorgio Rizzoni and James Kearns 6th edition provides a solid overview of the electrical engineering discipline that is especially geared toward the many non-electrical engineering students who take this course. The hallmark feature of the text is its liberal use of practical applications to illustrate important principles. The applications come from every field of engineering and feature excit…
Known as the bible of biomedical engineering, The Biomedical Engineering Handbook, Fourth Edition, sets the standard against which all other references of this nature are measured. As such, it has served as a major resource for both skilled professionals and novices to biomedical engineering. Molecular, Cellular, and Tissue Engineering, the fourth volume of the handbook, presents material from …
Ideal for a lab setting, the lab manual for C++ Programming: From Problem Analysis to Program Design, Fourth Edition, includes numerous hands-on exercises for additional student practice. Designed to accompany the first 17 chapters of D.S. Malik's C++ programming text, this lab manual offers an applied approach for tackling difficult introductory programming topics.
Cinema Studies: The Key Concepts is an essential guide for anyone interested in film. Providing accessible coverage of a comprehensive range of genres, movements, theories and production terms, this is a must-have guide to a fascinating area of study and arguably the greatest art form of modern times. Now fully revised and updated for its fourth edition, the book includes new topical entries su…
Now in its fourth edition, Analysing Architecture has become internationally established as the best introduction to architecture. Aimed primarily at those wishing to become professional architects, it also offers those in disciplines related to architecture (from archaeology to stage design, garden design to installation art), a clear and accessible insight into the workings of this rich and f…
The Latest Advances in Optical Engineering and Lens Technology Long-established as the definitive optics text and reference, Modern Optical Engineering has been completely revised and updated to equip you with all the latest optical and lens advances. The Fourth Edition now contains cutting-edge information on optical engineering theory, design, and practice, including new chapters on ray traci…
Pearlson and Saunders’ Third Edition of Managing and Using Information Systems: A Strategic Approach gives students the insights and knowledge they need to become active participants in information systems decisions. By demonstrating how IT relates to organizational design and business strategy, this title covers the essential concepts of MIS. Within the 4 th edition, students will also learn…
David Poole's innovative LINEAR ALGEBRA: A MODERN INTRODUCTION, 4e emphasizes a vectors approach and better prepares students to make the transition from computational to theoretical mathematics. Balancing theory and applications, the book is written in a conversational style and combines a traditional presentation with a focus on student-centered learning. Theoretical, computational, and appli…