"An essential guide."--Seattle Post-Intelligencer
Refusing to restrict itself to merely analysing the traditional graphic elements of cover art, this book goes into depth about the physical packaging itself, exploring formats, bindings, casings, materials, textures and finishes. From movie to music packaging, it explores the creative inspiration behind the packaging, looking at the artwork, typography, materials, printing techniques and format…
A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.
Create mind-blowing special effects skills with Learning Autodesk Maya 2008 I The Special Effects Handbook. This completely updated official Maya guide focuses on dynamics and rendering, with in-depth tutorials covering lighting, texturing, and soft body and hard body dynamics. This exceptional, full-color guide uses LAIKA's award-winning short film Moongirl to guide you through clear step-by-s…
The book is divided into three parts. In Part I, basic conceptual and theoretical issues concerning communication and metacommunication are presented. Part II continues the coverage with the issues of communication and metacommunication. Those are extended as each chapter puts forward new insights and contextualizes them within the realms of teaching- learning processes, early adaptation to nur…
The third edition of this highly accessible book is designed for people who want to understand how multinational firms “work” and what their consequences for the economy and for political choices are. It is designed to be readily useful to students of economics and business administration and to scholars (teachers and researchers) with interests in multinational enterprises.
The first detailed ethnography of the impact of this new technology through the exploration of the mobile phone's role in everyday life.
KIDS & Co explains how your business skills don't have to go out of the window when you walk in through the front door. You may sometimes feel that the kids get the better of you every time, but here is one weapon you have that they don't: all those business skills you are familiar with and they know nothing about.
The first book in the field to introduce students to the history, culture, theory and contemporary practice of alternative journalism.