Terdapat 3 kopi
Buku ini membantu oara pekerja yang bergerak di bidang informasi untuk memahami tugas-tugas yang diembannya, kreatif, dan melihat peluang yang ada untuk meraih keuntungan dalam bisnis, efektif dalam kampanye, memuaskan dalam pemberian pelayanan, dan sukses dalam program-program penyadaran masyarakat. Ia juga mengajarkan cara-cara berusaha dalam bidang komunikasi massa (penerbitan, penyiaran), p…
On political communication in the reform era in Indonesia.
Judul asli : Bridging the culture gap A Practical guide to internal business communication
For one- or two-semester, senior-level undergraduate courses in Communication Systems for Electrical and Computer Engineering majors. This text introduces the basic techniques used in modern communication systems and provides fundamental tools and methodologies used in the analysis and design of these systems. The authors emphasize digital communication systems, including new generations of wir…
Confusing Textbooks? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also ge…
Any organization, no matter how small, needs new ideas to maintain a competitive edge in a crowded market place. This practical book shows employees at any level of an organization how to come up with new ideas and then how to develop them. Packed with tips on creativity and brainstorming, it offers advice on: - working in groups and as an individual - developing an idea and putting it to pract…
"In this concise and inspiring guide for managers and leaders, management and communications guru John Adair demonstrates the importance of effective communication in good management. This guide emphasizes the importance of listening closely to others and of relating information with clarity and conciseness. Topics covered include reading, writing, speaking, and presentation skills; conducting …
"Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran. " Buku …
In this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how busines…
Modern coverage of the fundamentals, implementation and applications of digital signal processing techniques from a practical point of view This successful textbook covers most aspects of DSP found in undergraduate electrical, electronic or communications engineering courses. Unlike many other texts, it also covers a number of DSP techniques which are of particular relevance to industry such as…
"A significant revision of a best-selling text for the introductory digital signal processing course. This book presents the fundamentals of discrete-time signals, systems, and modern digital processing and applications for students in electrical engineering, computer engineering, and computer science.The book is suitable for either a one-semester or a two-semester undergraduate level course in…
Now in its Fourth Edition, Visual Methodologies: An Introduction to Researching with Visual Materials is a bestselling critical guide to the study and analysis of visual culture. Existing chapters have been fully updated to offer a rigorous examination and demonstration of an individual methodology in a clear and structured style. Reflecting changes in the way society consumes and creates its v…
Analyzing Media Messages, Fourth Editionprovides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of d…
"Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English." -SirReadaLot.org In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help …
Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading textbook is theory-based with a skill building and competency orientation. The authors provide lively, contemporary examples to ground theory, to increase comprehension, and to help you become skillful communicators. COMMUNICATE! encourages active learning through well-designed anal…
Combining current research with humor, vivid examples, and practical advice, Rothwell brings human communication to life for students. Now in its fifth edition, In the Company of Others continues to use the communication competence model to help students apply theoretical lessons to their own skills.