An indispensable resource for people who create graphic art and those who buy it. As the graphic art marketplace continues to evolve to meet the needs of both digital and print media and as clients struggle with shrinking budgets in the current economy, the need for up-to-date information on business, ethical, and legal issues is greater than ever. Find it all here in the 14th Edition.
Do you want to build web pages but have no prior experience? This friendly guide is the perfect place to start. You'll begin at square one, learning how the web and web pages work, and then steadily build from there. By the end of the book, you'll have the skills to create a simple site with multicolumn pages that adapt for mobile devices. Each chapter provides exercises to help you learn vario…
Make your 3D world a reality Some of the dramatic visual effects you've seen in top-grossing movies and heralded television series got their start in Blender. This book helps you get your own start in creating three-dimensional characters, scenes, and animations in the popular free and open-source tool. Author Jason van Gumster shares his insight as an independent animator and digital artist to…
Logo design continues to be in the top most popular categories for graphic design books. Shows successful international logo solutions Provides useful and practical information that designers can apply to their own work Design DNA: Logos is a practical and inspirational guide to logo design, and an invaluable sourcebook for any logo designer. It works on two levels, first by showcasing over 500…
Whether it consists of quick sketches on a lunch counter napkin, elaborate paintings in oils or watercolors, or dazzling computer renderings, the unparalleled creative process of Disney artists is lavishly showcased in Design, the third volume of The Walt Disney Animation Studios - The Archive Series. Among the incredible talents featured in this volume are Albert Hurter, Ferdinand Horvath, Joe…
"Anatomy of Design dissects fifty examples of graphic design piece by piece, revealing an array of influences and inspirations. These pieces represent contemporary artifacts that are well conceived, finely crafted, and filled with hidden treasures. Some are overtly complex. Others are so simple that it is hard to believe there's a storehouse of inspiration hidden underneath. The selections incl…
Learn what it takes to become a skilled graphic communicator! This edition of Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the worl…
A visually stunning review of the fast-changing world of graphic design, this book will be essential reading for anyone involved in this broadest of industries. Its succinct but comprehensive coverage of the multitude of technical issues confronting todays graphic designers, coupled with breathtaking examples of graphics from around the world, makes it ideal for those already employed in graphi…
Graphic Design Historytraces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects. It offers a unique and exciting set of critical lenses for thinking about the cultural purpose and historical dimensions of the graphic designer’s work, placing emphasis on the relevance o…
Explains how to use Dreamweaver and Flash to accomplish over three hundred Web development tasks, including create tables, design frames, implement JavaScript behaviors, draw and paint Flash objects, and replicate movie clips.
The only hands-on book devoted to mastering Maya's dynamics tools for water, wind, and fire In the world of animation, the ability to create realistic water, wind, and fire effects is key. Autodesk Maya software includes powerful dynamics tools that have been used to design breathtaking effects for movies, games, commercials, and short films. This professional guide teaches you the primary tech…
The Fundamentals of Illustration is a comprehensive and practical introduction to the field for illustration for graphic arts students, as well as for those who commission illustration. Index: page 165-172.
Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and f…