Teori komunikasi massa : dasar pergolakan dan masa depan. Edisi Kelima

Edition

Edisi Kelima

ISBN/ISSN

9789814319096

Collation

484 p. ; 26 cm.

Series Title

-

Call Number

302.23 Bar t

Pengantar komunikasi massa Jilid Kedua. Edisi Kelima

Edition

Edisi Kelima

ISBN/ISSN

9786022411178

Collation

264 p. ; 25 cm.

Series Title

-

Call Number

302.23 Bar p

Akuntansi Intermediate Jilid Satu. Edisi Ke-12

Edition

Edisi Keduabelas

ISBN/ISSN

9789790332928

Collation

-

Series Title

-

Call Number

657.04422 Kie a

Mixed media : moral distinctions in advertising, public relations, and journa…

Edition

Fourth Edition

ISBN/ISSN

9781032269610

Collation

339 p. ; 26 cm.

Series Title

-

Call Number

302.2301 Biv m

The media and communications in Australia. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781743311639

Collation

402 p. ; 23 cm.

Series Title

-

Call Number

302.230994 Cun m

Understanding digital marketing : marketing strategies for engaging the digit…

Edition

Fourth Edition

ISBN/ISSN

9780749478438

Collation

-

Series Title

-

Call Number

658.872 Rya u

Media/impact : an introduction to mass media. Twelfth Edition

Edition

Twelfth Edition

ISBN/ISSN

9781305580985

Collation

404 p. ; 28 cm.

Series Title

-

Call Number

302.23 Bia m

Analyzing Media Messages. Second Edition

Edition

Second Edition

ISBN/ISSN

9780805852981

Collation

242 p.

Series Title

-

Call Number

302.23 Lac a

New Media: A Critical Introduction. Second Edition

New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies.

Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Media society : industries, images, and audiences. Sixth International Edition

Providing a framework for understanding the relationship between media and society , this updated Sixth Edition of Media/ Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional dis…

Covering the environment : how journalists work the green beat. Second Edition

Updated with detailed coverage of how companies and climate change have evolved over the past decade, this second edition expands upon the digital sphere and the myriad ways that deadline, multimedia and mobile reporting have changed environmental journalism.

Strategic media relations in the age of information : an evidence-based approach

This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…

Digital media and society. Second Edition

In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and soci…

Mass communication theory : foundations, ferment, and future. Eighth Edition

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both …

Understanding digital marketing : marketing strategies for engaging the digit…

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

The golden age of data media analytics in study & practice

This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage w…

Social media marketing. Fourth Edition

With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma

Konstruksi sosial media massa : kekuatan pengaruh media massa, iklan televisi…

Edition

-

ISBN/ISSN

9789791486385

Collation

255 p. ; 24 cm.

Series Title

-

Call Number

302.23 Bun k

The interpersonal communication book. Thirteenth Pearson New International Ed…

This thirteenth edition presents a comprehensive view of the theory and research in interpersonal communication and, at the same time, guides readers to improve a wide range of interpersonal skills.