Examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion.
An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.
The most practical leadership textbook on the market, LEADERSHIP 6e uses a unique three-pronged approach to teach leadership concepts and theory. The authors combine traditional theory with cutting-edge leadership topics in a concise presentation packed with real-world examples. The text puts students in the leadership role, engaging them in applying the concepts and providing step-by-step beha…
Leadership: Enhancing the Lessons of Experience, 6/e consists of 13 chapters and three leadership skills sections integrated into the text. Authors Hughes, Ginnett, and Curphy draw upon three different types of literature—empirical studies; interesting anecdotes, stories and findings; and leadership skills—to create a text that is personally relevant, interesting, and scholarly. The authors…
This book helps students gain a deeper understanding of the concepts and contexts described in each chapter, such as communication strategies, influencing techniques, communication and values, and communication and trust. Index : page 201-203.
PRINCIPLES OF LEADERSHIP, 7E, International Edition helps you understand leadership principles and hone your own leadership skills through a thoughtful balance of essential theory and real-world applications. The text provides a strong practical foundation by introducing leaders you can relate to and reinforcing your knowledge with frequent skill-building activities. Key updates include new ope…
PRINCIPLES OF LEADERSHIP, 7E, International Edition helps you understand leadership principles and hone your own leadership skills through a thoughtful balance of essential theory and real-world applications. The text provides a strong practical foundation by introducing leaders you can relate to and reinforcing your knowledge with frequent skill-building activities. Key updates include new ope…
When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation. Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.
A leader is: someone people follow. But why do people follow? Books abound on leaders, but much less is known about followers. In The Leaders We Need, Maccoby steps into this yawning gap in the literature. This insightful book shows that followers have their own powerful motivations to follow. Many relate to their leader as to some important person from the past—a parent, a sibling, a close f…
#1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleve…
The CEO of the successful online shoe retailer Zappos explains how he used the science of happiness to deliver contentment to his employees, customers, investors and vendors; how this led to stellar sales; and how his principles can be applied to other companies and entrepreneurs.
ASTRA yang menjadi ujung tombak perusahaan badan usaha nasional, yang telah menerapkan prinsip manajemen terkini, terus berinovasi dan mengaplikasikan teknologi canggih serta mampu berproduksi sesuai permintaan pasar sekaligus menyediakan lapangan kerja, wajar dijadikan PANUTAN. Buku ini menggambarkan bagaimana ASTRA membangun keunggulan itu secara sistemis dan sistematis. —B. J. Habibie, Pre…
Leadership: Enhancing the Lessons of Experience, 7e consists of 16 chapters, four of which cover specific leadership skills and qualities covered in each of the book's four sections. Hughes, Ginnett, and Curphy draw upon three different types of literature--empirical studies; interesting anecdotes, stories and findings; and leadership skills--to create a text that is personally relevant, intere…