Full frontal Public relations PR

A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.

The effective executive

The measure of the executive, Peter Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results. Drucker identifies five practices essential to…

In My Room

Edition

-

ISBN/ISSN

9789792250978

Collation

-

Series Title

-

Call Number

707 Aur i

Moving pixels : blockbuster animation, digital art and 3D modelling today

The art of the computer-generated image (CGI) has become one of the most astounding and transformative applications of digital technology, famously making possible the creation of fictitious worlds and make-believe characters that are so relistic they fool the eye and the mind. This is the first comprehensive collection of three-dimensional CGI images from the most renowned film studios, animat…

Probability and statistics for engineers and scientists. Third Edition

The new edition of Anthony Hayter's book continues in the same student-oriented vein that has made previous editions successful. Because Tony Hayter teaches and conducts research at a premier engineering school, he is in touch with engineers daily and understands their vocabulary. This leads to a clear and more readable writing style that students understand and appreciate. Additionally, becaus…

Graphic Design Since 1950

A history of the leading design agency cites its members' pivotal influence on graphic design throughout the past half century, chronicling past and present developments in visual communication while presenting a series of illustrated biographies for key designers.

The storyboard design course : the ultimate guide for artists, directors, pro…

(back cover) Storyboards are the blueprint for a multitude of media productions, including TV shows, movies, commercials, music videos, computer games, and animation. A critical part of the creative process, they can be used to pitch an idea, communicate a concept, help build a budget, and execute an entire shoot. This book is the ultimate storyboard manual, packed with fully-finished art and w…

Photo journalism

Edition

-

ISBN/ISSN

9783833125560

Collation

-

Series Title

-

Call Number

070.4 Yap p

European Design Awards 2008

The European Design Awards, which attract over 900 entries, not only present a remarkable picture of whats happening in European design today they also play an important part in promoting and encouraging standards and ambitions in design. They seek to raise the status of graphic design in European society, by presenting the very best quality work, by pointing out new directions and further esta…

New Vintage Type : classic fonts for the digital age

A lighthearted survey that looks at the role that old and classic fonts - from letterpress to slab serifs and beyond - play in contemporary graphic design.

The photograph as contemporary art. Second Edition

"An essential guide."--Seattle Post-Intelligencer

Print + production finishes for CD + DVD packaging

Refusing to restrict itself to merely analysing the traditional graphic elements of cover art, this book goes into depth about the physical packaging itself, exploring formats, bindings, casings, materials, textures and finishes. From movie to music packaging, it explores the creative inspiration behind the packaging, looking at the artwork, typography, materials, printing techniques and format…

Ogilvy On Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.

Field guide : how to be a graphic designer

Edition

-

ISBN/ISSN

9781592534906

Collation

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Series Title

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Call Number

741.6 Vuk f

Learning Autodesk® Maya® 2008 : the special effects handbook

Create mind-blowing special effects skills with Learning Autodesk Maya 2008 I The Special Effects Handbook. This completely updated official Maya guide focuses on dynamics and rendering, with in-depth tutorials covering lighting, texturing, and soft body and hard body dynamics. This exceptional, full-color guide uses LAIKA's award-winning short film Moongirl to guide you through clear step-by-s…

Multimedia : Making It Work. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780072230000

Collation

-

Series Title

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Call Number

006.722 Vau m

The definitive guide to direct and interactive marketing : how to select, rea…

Edition

-

ISBN/ISSN

9780273675204

Collation

395 p.

Series Title

-

Call Number

658.80221 Sto t

Communication and Metacommunication Human Development

The book is divided into three parts. In Part I, basic conceptual and theoretical issues concerning communication and metacommunication are presented. Part II continues the coverage with the issues of communication and metacommunication. Those are extended as each chapter puts forward new insights and contextualizes them within the realms of teaching- learning processes, early adaptation to nur…

New Media. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780195577853

Collation

-

Series Title

-

Call Number

174.0704 Fle n

10 Kiat sukses napoleon hill untuk abad ke-21

Edition

-

ISBN/ISSN

9789792244434

Collation

-

Series Title

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Call Number

658.1592 Hil 1