Start Your Guerrilla Marketing Power Plan The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch you…
Intellectual property rights such as patents can reduce access to knowledge in genetics, health, agriculture, education, and information technology, particularly for people in developing countries. Global Intellectual Property Rights shows how the new global rules of intellectual property have been the product of the strategic behavior of multinationals, rather than democratic dialogue. The fin…
Buku ini sangat berguna untuk melengkapi pengetahuan masyrakat di bidang pemeriksaan dan penyidikan pajak.
The bestselling book on intermediate accounting, Kieso is an excellent reference for practicing accountants and an invaluable resource for anyone entering the field. It integrates FARS/Codification exercises, cases, and simulations into the chapters. This introduces readers to the codification project. They'll learn how to leverage everyday accounting programs like Excel, GLS, and other compute…
The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low—so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail busine…
A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.
The measure of the executive, Peter Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results. Drucker identifies five practices essential to…
The art of the computer-generated image (CGI) has become one of the most astounding and transformative applications of digital technology, famously making possible the creation of fictitious worlds and make-believe characters that are so relistic they fool the eye and the mind. This is the first comprehensive collection of three-dimensional CGI images from the most renowned film studios, animat…
The new edition of Anthony Hayter's book continues in the same student-oriented vein that has made previous editions successful. Because Tony Hayter teaches and conducts research at a premier engineering school, he is in touch with engineers daily and understands their vocabulary. This leads to a clear and more readable writing style that students understand and appreciate. Additionally, becaus…
A history of the leading design agency cites its members' pivotal influence on graphic design throughout the past half century, chronicling past and present developments in visual communication while presenting a series of illustrated biographies for key designers.
(back cover) Storyboards are the blueprint for a multitude of media productions, including TV shows, movies, commercials, music videos, computer games, and animation. A critical part of the creative process, they can be used to pitch an idea, communicate a concept, help build a budget, and execute an entire shoot. This book is the ultimate storyboard manual, packed with fully-finished art and w…
The European Design Awards, which attract over 900 entries, not only present a remarkable picture of whats happening in European design today they also play an important part in promoting and encouraging standards and ambitions in design. They seek to raise the status of graphic design in European society, by presenting the very best quality work, by pointing out new directions and further esta…
A lighthearted survey that looks at the role that old and classic fonts - from letterpress to slab serifs and beyond - play in contemporary graphic design.