Comer, one of the architects of the Internet in the late 1970s, explains in clear, non-technical terms what the Internet is, how it works, how it came to be, and what's in store for the future. Part 1 covers fundamental concepts such as digital and analog communication, introduces packet switching, and explains the LAN technologies that are used in most businesses. Part 2 offers a short history…
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…
This essential, hands-on guide is filled with examples of what a composition should look like and examples of poorly designed layouts. Readers will learn how to develop character layout and background layout as well as strengthen composition styles.
Fully revised and updated, Archival Storytelling second edition is a timely, pragmatic look at the use of audiovisual materials available to filmmakers and scholars, from the earliest photographs of the 19th century to the work of media makers today. Whether you're a top Hollywood filmmaker or a first-time documentarian, at some point you are going to want to find, use, and license third-party …
An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.
Looks at the history of the medium, charting its progress by looking at specific examples that document the growth and development of the form over the past fifty years.
The fifth book in the Basics Design Series, Colour by Gavin Ambrose and Paul Harris examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill …
Providing students with an introduction to the subject of colour in a photographic context, this book explains how to master its use in the image-making process.
Social sciences.
Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a …
The recent growing popularity of digital-based imaging solutions has quickly developed its own technical language of terms and instructions that can be mystifying to the new and expert user alike. With a range of tips, facts and exercises for honing skills and exploring the hidden functions of your digital camera, The Illustrated A-Z is a friendly, functional guide to getting the very best resu…
Part of a series of pocket guides that aim to enable the reader to master a new skill in just 30 minutes, 30 Minutes Before Your Job Interview provides tips to prepare and relax the reader before any job interview.
“This is a must-read for the nervous novice as well as the world-weary veteran. The book guides you through every aspect of exhibit making, from concept to completion. The say the devil is in the details, but so is the divine. This carefully crafted tome helps you to avoid the pitfalls in the process, so you can have fun creating something inspirational. It perfectly supports the dictum—if …
Buku Hibah The Asia Foundation
Treating argument as a problem-solving tool, featuring an innovative marginalia program that contains the contextual information students need to enter thematic conversations, and providing the most extensive coverage of argument in all forms of media, THE INFORMED ARGUMENT is the complete solution for teaching writing and argument.
Systems Analysis and Design, Eighth Edition offers a practical, visually appealing approach to information systems development. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
In this book, veteran game developers, academics, journalists, and others provide their processes and experiences with level design. Each provides a unique perspective representing multiple steps of the process for interacting with and creating game levels - experiencing levels, designing levels, constructing levels, and testing levels. These diverse perspectives offer readers a window into the…
Written by high performance computing (HPC) experts, Introduction to High Performance Computing for Scientists and Engineers provides a solid introduction to current mainstream computer architecture, dominant parallel programming models, and useful optimization strategies for scientific HPC. From working in a scientific computing center, the authors gained a unique perspective on the requiremen…