An expert on professional communications teaches women how to transform themselves by shedding weak phrases, gestures and words, in order to command respect, motivate, establish authority, and make a difference.
These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Proven rules for encouraging teamwork, from forging a common goal and clarifying individual responsibilities to inviting positive conflict.
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just w…
Featuring a strong emphasis on the fundamentals underlying contemporary logic design using hardware description languages, synthesis, and verification, this book focuses on the ever-evolving applications of basic computer design concepts with strong connections to real-world technology. Treatment of logic design, digital system design, and computer design. Ideal for self-study by engineers and …
Dig deep into the data with a hands-on guide to machine learning Machine Learning: Hands-On for Developers and Technical Professionals provides hands-on instruction and fully-coded working examples for the most common machine learning techniques used by developers and technical professionals. The book contains a breakdown of each ML variant, explaining how it works and how it is used within cer…
This is a mathematics textbook with theorems and proofs. The choice of topics has been guided by the needs of computer science students. The method of semantic tableaux provides an elegant way to teach logic that is both theoretically sound and yet sufficiently elementary for undergraduates. In order to provide a balanced treatment of logic, tableaux are related to deductive proof systems. The …
Design Feature-Rich PL/SQL Applications Deliver dynamic, client/server PL/SQL applications with expert guidance from an Oracle programming professional. With full coverage of the latest features and tools, Oracle Database 11g PL/SQL Programming lays out each topic alongside detailed explanations, cut-and-paste syntax examples, and real-world case studies. Access and modify database information,…
First published in Portuguese in 1968, Pedagogy of the Oppressed was translated and published in English in 1970. The methodology of the late Paulo Freire has helped to empower countless impoverished and illiterate people throughout the world. Freire's work has taken on especial urgency in the United States and Western Europe, where the creation of a permanent underclass among the underprivileg…
Provides a gradual introduction to pointers and covers programming with functions early in the text. In later chapters, students learn to implement fundamental data structures such as lists, stacks, queues, and trees in a language that fosters their understanding of stack- and heap-dynamic memory allocation and programmer-controlled pointers. To enhance students' learning experience it offers t…
Six Sigma for Managers is a practical overview on how to implement Six Sigma practices in everyday business. Emphasizing straightforward explanations instead of complex charts and statistics, it shows managers how to map processes, measure smart, and follow other Six Sigma principles.
Make Sociology new with McGraw-Hill’s Connect Sociology and the 2nd edition of Sociology in Modules. New to Connect is Investigate Sociology, a brand-new tool that develops students’ sociological imaginations by placing them in provocative scenarios where they must analyze various sources and determine a solution. Connect also comes with LearnSmart, an adaptive questioning tool proven to in…
For courses in introductory statistics. The Art and Science of Learning from Data Statistics: The Art and Science of Learning from Data, Fourth Edition, takes a conceptual approach, helping students understand what statistics is about and learning the right questions to ask when analyzing data, rather than just memorizing procedures. This book takes the ideas that have turned statistics into a …
Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --
The Elusive Eden charts the historical development of California, beginning with landscape and climate and the development of Native cultures, and continues through the census of 2010 and the election of Jerry Brown to his third term as governor. It portrays a land of remarkable richness and complexity, settled by waves of people with diverse cultures from around the world. Organized in ten par…
Winner of the Shingo Prize for Research and Professional Publication, 2009 The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, Process, and Problem Solving. Now, in Toyota Culture, preeminent Toyota authorities Jeffrey Liker and Michael Hoseus reveal how Toyota selects, develops, an…
This is not a book about Maya software with a few animation pointers thrown in here and there. This is a guide to Maya software written by professional animators. This book provides you with complete, set-by-step walkthroughs of essential animation techniques that increase your speed and efficiency while using Maya 2017 for character animation. From curves to constraints, this book covers all o…
An effective supplement to any standard sociology text, this broad and comprehensive sociological description of five diverse contemporary societies with wide geographic distribution - Japan, Mexico, Egypt, Germany and the San peoples of Namibia - is organized around basic sociological topics: culture, social structure, group life, socialization, deviance, social institutions, social stratifica…
Go from 'beginner' to 'expert' with this professional, tutorial-based guide to Maya 2016 Mastering Autodesk Maya 2016 is your professional hands-on coverage to getting the most out of Maya. If you already know the basics of Maya, this book is your ticket to full coverage of all Maya 2016's latest features, and showcases the tools and methods used in real-world 3D animation and visual effects. F…