Communication Works 11e applies a new critical thinking framework to its core content, now in a more user-friendly 15-chapter organization. We have retained and revised the text’s practical approach to communication, with a focus on the ways in which diversity, technology, social media, and ethical concerns both enrich and complicate our world. Students will learn what role communication play…
For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what's in store for the future. The secret to the longevity is simple-every two years, the book is completely rewritten to ensure that it contains…
For courses in Business Communication. Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering t…
For courses in Business Communication. The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing time…
Designed to help students learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, demystifies the research process by helping students master library skills, scholarly writing and the latest research technology tools. In addition, this communication research text places special emphasis on using lib…
This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurr…
This bestselling intercultural communication text gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. COMMUNICATION BETWEEN CULTURES is renowned for being the only text on the market to consistently emphasize religion and history as key variables in intercultural communi…
Up-to-date and case-study laden analysis of how children and adolescents interact with the media.
Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Bibliography : page 188. Index : page 189-191.
This book support students who may be struggling to master, or simply wish to review, the most important communication concepts. Glossary : page 374-382. Index : page 383-404.
This textbook presents a new approach to teaching the mathematics and physics that form the basis of understanding signals and systems, essential knowledge for all electrical engineers and computer engineering students. Bibliography : page 299. Appendix : page 301-303. Index : page 305-309.
Examines traditional visual communication theories/methodologies as well as innovative methodologies that extend traditional research boundaries. For advanced students/researchers in visual communication, advertising, persuasion, and other visual media studies.
"An introductory guide to generating creative ideas and concepts for graphic designers"--
The 6th edition of Corporate Communication continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to this edition: • A revised chapter on comm's in the rapidly changing media landscape, incorporating new tech…
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…