Advertising and promotion : an integrated marketing communications perspectiv…

We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…

Introduction To Mass Communication : Media, Literacy, and Culture. Sixth Edition

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, uni…

The Film Maker's Handbook : A Comprehensive Guide For The Digital Age. Third …

A fully revised, comprehensive guide offers an in-depth exploration of today's recent technological advances, such as digital age filmmaking, while reviewing a collection of new methods and techniques in relation to various film formats and offering suggestions on the business aspects of financing and producing films. Original.

Auditing And Assurance Services : An Integrated Approach. Fourteenth Edition

Offering coverage of the entire audit process, this text takes students step by step through each audit cycle, then shows how each step relates to the process as a whole. Increased emphasis is placed on e-commerce.

Auditing and Assurance Services : An Integrated Approach. Fifteenth Global Ed…

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pea…

Auditing and Assurance Services : An Integrated Approach. Fifteenth Edition

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pea…

Fundamentals of electric circuits. Fifth International Student Edition

Alexander and Sadiku's fifth edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more interesting, and easier to understand than other, more traditional texts. Students are introduced to the sound, six-step problem solving methodology in chapter one, and are consi…

The journalist's handbook : an insider's guide to being a great journalist

In the tradition of the bestselling Writer's Handbook, this comprehensive, informative, and witty guide offers expert advice on everything you need to know about the industry. From starting up, through pitching your first story, to getting a scoop and avoiding libel, this book offers all the useful hints, advice, and contacts you require to be the best. The Journalist's Handbook contains vital …

Media ethics : issues and cases. Eighth Edition

Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. This title focuses on ethical theory and practice, which works as a main text in a media ethics course, and in an across the curriculum approach in other media courses.

Ethics in engineering. Fourth Edition

Martin and Schinzinger's Ethics in Engineering, now in its fourth edition, is for use in courses devoted to engineering ethics, either at the introductory level or at the senior level. Current and thorough, it promotes critical thinking and discussion about moral and ethical issues that engineers face. The up-to-date content provides real world examples and cases and, by offering a framework fo…

Statistical techniques in business and economics. Sixteenth International Edi…

Edition

Sixteenth International Edition

ISBN/ISSN

9789814646529

Collation

830 p. ; 28 cm.

Series Title

-

Call Number

519.522 Lin s

Introduction to operations research. Tenth Edition

For over four decades, Introduction to Operations Research by Frederick Hillier has been the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the-art, user-friendly software and more coverage of business applications t…

Managerial accounting. Second Edition

Edition

Second Edition

ISBN/ISSN

9781259011825

Collation

969 p. ; 28 cm.

Series Title

-

Call Number

658.1511 Gra m

Juran's quality management and analysis. Sixth Edition

Provides students and professionals with an authoritative treatment of the subject that goes beyond statistical techniques. This title focuses on managing for quality.

The social media strategist : build a successful program from the inside out

Build a powerful social media strategy to increase buzz—and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.” —George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The S…

English for Academic Purposes A guide and Resource book for teachers

1 EAP and Study Skills: Definitions and Scope 2 Needs Analysis 3 Surveys: Students' Difficulties 4 EAP Syllabus and Course Design 5 Evaluation: Students and Courses 6 Learning Styles and Cultural Awareness 7 Methodology and Materials 8 Evaluating Materials 9 Academic Reading 10 Vocabulary Development 11 Academic Writing 12 Lectures and Note-Taking 13 Speaking for Academic Purposes 14 Reference/…

Design research : methods and perspectives

How the tools of design research can involve designers more directly with objects, products and services they design; from human-centered research methods to formal experimentation, process models, and application to real world design problems. The tools of design research, writes Brenda Laurel, will allow designers "to claim and direct the power of their profession." Often neglected in the var…

Journalism and climate crisis : public engagement, media alternatives

Journalism and Climate Crisis: Public Engagement, Media Alternatives recognizes that climate change is more than an environmental crisis. It is also a question of political and communicative capacity. This book enquires into which approaches to journalism, as a particularly important form of public communication, can best enable humanity to productively address climate crisis. The book combines…

Space, Structures, and Design in a Post-Pandemic World

Space, Structures, and Design in a Post-Pandemic World explores the rebalancing of our physical and digital interactions and what it means for the built environment going forward.

Storytelling for virtual reality : methods and principles for crafting immers…

Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical, the text focuses on the narrative and how stories can best be structured, created, and then told in virtual immersive spaces. Author John Bucher examines the…