A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.
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Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological …
Bibliografi: halaman 192-195.
Dalam dunia pemasaran yang dinamis, komunikasi visual telah muncul sebagai elemen penting yang memengaruhi perilaku pembelian konsumen. Visual, mulai dari logo yang dapat dikenali secara instan hingga iklan yang penuh emosi, memiliki kemampuan untuk meninggalkan dampak yang bertahan lama pada konsumen. Melalui penggunaan desain yang menarik secara visual dan pesan yang relevan, pemasar dapat me…
Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China. The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digit…