Entertainment marketing & communication : selling branded performance, people…

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

Understanding and Using English Grammar. Fourth edition

A classic developmental skills text for intermediate to advanced students of English, Understanding and Using English Grammar is a comprehensive reference grammar as well as a stimulating and teachable classroom text. While keeping the same basic approach and material as in earlier editions, the Fourth Edition more fully develops communicative and interactive language-learning activities. Some …

Introduction to Java Programming. Sixth Edition

"[This book] seamlessly integrates programming, data structures and algorithms into 1 text.

Ethics for the Information Age. Fourth Edition

In an era where IT changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of current issues, and a familiarity with ethics. This book provides an overview of ethical theories and problems encountered by computer professionals in today's environment.

Organizational behavior. Thirteenth Edition

For undergraduate and graduate courses in organizational behavior. Robbins/Judge provides the research you want in the language your students understand; accompanied with the best selling self-assessment software, SAL.

Business and Information Systems. Second International Edition

= This book takes the unique approach of combining both thefundamentals of information systems and technologywith theessentials of business operation and management.Early chapters offering business background provide readers with a solid foundation to then understand the need for and structure of information systems. A broad view of information systems takes a look at individual, interorganizat…

Introduction to information systems : Supporting and transforming business. S…

The goal of Introduction to Information Systems is to teach undergraduate business majors how to use information technology to master their current or future jobs. To accomplish this goal, this text helps you become an informed user; that is, someone knowledgeable about information systems and information technology. The content concentrates on placing information systems in the context of busi…

Content Rules

Edition

-

ISBN/ISSN

9781280592607

Collation

-

Series Title

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Call Number

658.872 Han c

Tourism : Principles, Practices, Philosophies. Twelfth Edition

Edition

Twelfth Edition

ISBN/ISSN

9788126563715

Collation

xviii, 494 p. ; 29 cm.

Series Title

-

Call Number

338.4791 Goe t

Storage Area Networks for DUMMIES. Second Edition

Edition

Second Edition

ISBN/ISSN

978047047134

Collation

-

Series Title

--For dummies

Call Number

004.621 Poe s

Data Warehousing For Dummies. Second Edition

Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition. Data is probably your company’s most important asset, so your data warehouse should serve your needs. …

Finance : capital markets, financial management, and investment management

FINANCE Financial managers and investment professionals need a solid foundation in finance principles and applications in order to make the best decisions in today's ever-changing financial world. Written by the experienced author team of Frank Fabozzi and Pamela Peterson Drake, Finance examines the essential elements of this discipline and makes them understandable to a wide array of individua…

Managing the Testing Process : Practical Tools and Techniques for Managing Ha…

New edition of one of the most influential books on managing software and hardware testing In this new edition of his top-selling book, Rex Black walks you through the steps necessary to manage rigorous testing programs of hardware and software. The preeminent expert in his field, Mr. Black draws upon years of experience as president of both the International and American Software Testing Quali…

Networking Self-Teaching Guide : OSI, TCP/IP, LANs, MANs, WANs, Implementatio…

Edition

-

ISBN/ISSN

9780470402382

Collation

-

Series Title

-

Call Number

004.65 Edw n

Master visually Dreamweaver CS4 and Flash CS4 Professional

Explains how to use Dreamweaver and Flash to accomplish over three hundred Web development tasks, including create tables, design frames, implement JavaScript behaviors, draw and paint Flash objects, and replicate movie clips.

Ethics for a digital era

"Elliott and Spence have produced a tight, teachable, and timely primer on media ethics for users and creators of information in the digital age. Pitched at just the right depth of detail to provide a big picture contextualization of changing media practices grounded in concerns for democracy and the public good, the book explores and reflects the implications of the convergence of the Fourth a…

Project management : a systems approach to planning, scheduling, and controll…

Edition

Eleventh Edition

ISBN/ISSN

9781118022276

Collation

-

Series Title

-

Call Number

658.404 Ker p

Organizational change : creating change through strategic communication. Seco…

A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches…

Professional Android Sensor Programming

Learn to build human-interactive Android apps, starting with device sensors This book shows Android developers how to exploit the rich set of device sensors—locational, physical (temperature, pressure, light, acceleration, etc.), cameras, microphones, and speech recognition—in order to build fully human-interactive Android applications. Whether providing hands-free directions or checking yo…

Lessons from the virtual classroom : the realities of online teaching. Second…

Lessons from the Virtual Classroom, Second Edition The second edition of the classic resource Lessons from the Cyberspace Classroom offers a comprehensive reference for faculty to hone their skills in becoming more effective online instructors. Thoroughly revised and updated to reflect recent changes and challenges that face online teachers, Lessons from the Virtual Classroom is filled with ill…