The fully revised edition of the most comprehensive and up-to-date reference on print production All graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print product…
This essential, hands-on guide is filled with examples of what a composition should look like and examples of poorly designed layouts. Readers will learn how to develop character layout and background layout as well as strengthen composition styles.
Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a …
This invaluable resource demystifies the complex, rapidly changing, and sometimes confusing world of digital print technologies. It describes the major digital printing processes used by photographers and artists over the past forty years, explaining and illustrating materials and their deterioration, methods of identification, and options for acquiring and preserving digital prints. A removabl…
Designers can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed features: * A comprehensive look at how to work with printers--everything from estimates, pricing and negotiating to trade customs and quality guidelines * Easy-to-foll…
A lighthearted survey that looks at the role that old and classic fonts - from letterpress to slab serifs and beyond - play in contemporary graphic design.
Offset Lithographic Technology provides extensive coverage of electronic applications in all areas of printing. This edition includes in-depth coverage of electronic text generation, computer-to-plate operations, computer-controlled inking and printing, digital image generation, and electronic prepress (desktop publishing). A math and measurement chapter helps students master these important ba…
Long the preserve of trained specialists alone, typography is now a territory open to everyone equipped with a computer. For millions, the ability to produce effective printed documents has lately become, like effective speaking and writing, an essential professional skill and an important source of personal satisfaction. Far more than a style guide, this book is a brief history of typographic …
Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning sing…
Get started with 3D printing using AutoDesk's easy 123D tool suite! This book covers everything you need to know - even if you're an absolute beginner, and even if you don't own your own 3D printer.
"Provides a comprehensive overview of every aspect of designing with type"--
It’s tough to remember all the minute details of packaging standards and conversions when you are a designer juggling varied projects. With Forms, Folds & Sizes – Revised, you can just look them up! Including updated information and new topics, this handbook provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when des…
Ready to take on the challenges of print production without fear? There is no better source for understanding how to properly prepare electronic files for printing than Exploring Digital Prepress. An organized, linear format follows the print production process, taking readers step-by-step through simple, straightforward methods for producing the highest-quality printed artwork once an image is…
A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats …