A Fresh Look at the History of Graphic Design Graphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features. With new images, chapter revisions, and features like Tools of the Trade…
"Provides a comprehensive overview of every aspect of designing with type"--
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative wo…
"An introductory guide to generating creative ideas and concepts for graphic designers"--
A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process—from research and design development to project execution. Utilizing a cross-disciplinary a…
Based on interviews with over 60 graphic design business owners, this volume seeks to cast light on the risks, requirements and rewards of running a creative and successful design business.
The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that ma…
An enthralling overview of the astonishing artistic skill of the leading lifestyle illustrators of the period, Lifestyle Illustration of the 1950s reveals the changing social aspirations of the post-war generation and their growing optimism for the future. Featuring over 1,000 beautiful and stylistically diverse illustrations, this volume charts the decade's progression as the new younger gener…
Cutting-edge typography for digital media and examples of how it is applied. It includes QR codes with links to the designers' videos and webpages, with examples of the fonts they use.
Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and vi…
Design for Information provides a series of visualizations that are analyzed for their design principles and methods. This book provides critical and analytical tools that benefit the design process.
Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corpo…
One of the "six best books for data geeks" - Financial Times With over 200 images and extensive how-to and how-not-to examples, this new edition has everything students and scholars need to understand and create effective data visualisations. Combining ‘how to think’ instruction with a ‘how to produce’ mentality, this book takes readers step-by-step through analysing, designing, and cur…
The three-dimensional look of today's visual culture is being shaped by techniques and styles from fine art and handicraft.
The standard work for contemporary design, latest developments in the industry and state of the art projects. This book shows the best creative campaigns from advertising, marketing and more.
The standard work for contemporary design, latest developments in the industry and state of the art projects. This book shows the best creative campaigns from advertising, marketing and more.