Researching digital media and society

This book will help you to understand why researchers in this field choose and use particular research methods, equipping you to put these methods into practice across the whole range of undergraduate media courses. Bibliography : page 223-241. Index : page 243-249.

Social Media Overload : Simple Social Media Strategies for Overwhelmed and Ti…

You Don't Have to Be on Twitter You shouldn't be on any social media site without a clear direction or purpose. This book will help you: Decide which social media sites you need to pay attention to and the sites you can ignore. Avoid Website mistakes almost every business makes. Strengthen your reputation on Google and other 3rd party sites. Stay connected with prospects until they become custo…

Media, social conflict and war : working with the clouded lens of American jo…

Contrary to the oftentimes blind manner with which media products are consumed, they do not present a clear and objective view of current events. Educated citizens of the world must understand the limits of media and consider these when conducting analysis of local, national, and global events. The world's citizens, scholars, and journalists must also continue developing new ways of fulfilling …

Media ethics and global justice in the digital age

Presents a new theory of media ethics that is explicitly international.

Digital marketing in an AI world : futureproofing your PPC agency

Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.In this invaluable volume, you'll learn: - What AI …

Converging media : a new introduction to mass communication. Sixth Edition

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.

Digital Creative & Information and Communication Technology Industries

Edition

-

ISBN/ISSN

9789791624817

Collation

vii, 400 p. ; 27 cm.

Series Title

-

Call Number

659.144 Uto d

Digital cultures : understanding new media

From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.

The Idea Writers Copywriting in a New Media and Marketing Era

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time…

Advertising Now Tv Commercials

Pour tous ceux qui aiment les publicités inventives, cet ouvrage rassemble les meilleurs exemples contemporains du monde entier. La plupart d'entre nous changent de chaîne ou partent aux toilettes pendant les pauses publicité, et pourtant il y a des spots qui sont plus proches du court métrage cérébral que des réclames péremptoires, unidimensionnelles et agressives que l'on connaît et …

Deconstructing the Elements with 3ds max : Create Natural Fire, Earth, Air an…

ALL NEW TUTORIALS IN THIS NEW 3RD EDITION provide a unique and rigorous approach to teaching 3d artists the art and techniques of creating CG environments with the latest version of 3ds Max..

Data for journalists : a practical guide for computer-assisted reporting. Fif…

Previous editions titled: Computer-assisted reporting.

Digital media production for beginners

Edition

-

ISBN/ISSN

9781032611433

Collation

208 p. ; 26 cm.

Series Title

9781032611433

Call Number

006.7 Gri d

Mediatized religion in Asia : studies on digital media and religion

This edited volume discusses mediatized religion in Asia, examining the intensity and variety of constructions and processes related to digital media and religion in Asia today. Individual chapters present case studies from various regions and religious traditions in Asia, critically discussing the data collected in light of current mediatization theories. By directing the study to the geograph…

Storytelling in radio and podcasts : a practical guide

This textbook offers a practical guide to creating narratives in audio media. It is one of the most beautiful and complex tasks in radio and podcasting: how do you tell a compelling story and keep your listeners tuned in? In Storytelling in Radio and Podcasts, Preger offers practical answers to crucial questions: What material is suitable for long stories? How can I bind listeners to a real sto…

User comments and moderation in digital journalism : disruptive engagement

This book is an authoritative discussion of user comments and moderation in digital journalism, examining how user comments have disrupted the field of journalism and how a growing number of news organizations have abandoned commenting features altogether. Making a broad argument concerning user commentary as a manifestation of user engagement and public deliberation, User Comments and Moderati…

Theories of journalism in a digital age

Given the interdisciplinary nature of digital journalism studies and the increasingly blurred boundaries of journalism, there is a need within the field of journalism studies to widen the scope of theoretical perspectives and approaches. Theories of Journalism in a Digital Age discusses new avenues in theorising journalism, and reassesses established theories. Contributors to this volume descri…

Introduction to interactive digital media : concept & practice

This is a valuable guide to the fundamentals of interactive digital media, offering best practices and common pitfalls throughout.

Type on screen : a guide for designers, developers, writers, and students

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest i…

The Data journalist : getting the story

The definitive guide to using data and technology in reporting, this text teaches students how to combine data analysis with traditional reporting to create compelling stories. Through coverage of theory, practical examples, online tutorials, and celebrated stories from around the world, thistext demonstrates the tools and principles of data-driven journalism.