This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Appendix : page 193-215. Notes : page 216-226. Glossary : page 227-230. Bibliography : page 231-232. Index : page 235-244.
This book explores the development, strategies, challenges, and opportunities of the franchise (waralaba) industry in Indonesia, with insights from the author’s experience, including regulatory aspects, business models, and market trends.
Discusses the legal framework, regulations, and practical aspects of franchising and licensing in Indonesia, including compliance requirements, contractual structures, and case examples relevant to business operations. Bibliography : page 208-211.
Previous ed.: Pearson Education, 2004, Terdapat 6 kopi