New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduc…
A reprint of the definitive 1918 edition, this bold, thought-provoking volume by one of America's most influential architects features dialogs, or "chats," about architecture, art, education, and life in general. 17 illustrations.
In this fully updated Second Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues o…
Previous ed.: Amsterdam; Oxford: Elsevier Butterworth-Heinemann, 2005
Prepare yourself for the changing world of journalism with WRITING AND REPORTING NEWS: A COACHING METHOD, the book that integrates new trends in the convergence of print, broadcast and online media while teaching fundamental skills. With new information about social media, mobile media, blogs, and new skills you'll need for whatever career you choose, the seventh edition features tips, techniqu…
The continuity supervisor, also known as script supervisor, performs a key role in motion picture and television production. As liaison between the director and editor, this person ensures the impeccable continuity required for the flawless progression of a film. Script Supervising and Film Continuity, written by a leading expert, instructs on all the essential functions of the continuity super…
Do you need to brush up on your mathematical skills to truly excel in your economics or business course? If you want to increase your confidence in mathematics, then this is the perfect book for you. With its friendly and informal style, this market leading text breaks down topics into short sections making each new technique you learn seem less daunting. Offering you the chance at every opport…
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical …
This edition of 'Artificial Intelligence' includes increased coverage of the stochastic approaches to AI and stochastic methodology. Various sections have also been extended to recognize the importance of agent-based problem solving and embodiment in AI technology.
Well known for its clear writing and unique variety of topics, MATHEMATICS: A PRACTICAL ODYSSEY demonstrates how mathematics is usable and relevant to students. Throughout the book, the authors emphasize problem solving skills, practical applications, and the history of mathematics. Students encounter topics that will be useful in their daily lives, such as calculating interest and understandin…
A toolkit for mastering the personal characteristics and social abilities of emotional intelligence (EQ) to manage conflict and develop teamwork
The IFRS Primer: International GAAP Basics serves as a roadmap to provide guidance and a path through the period of transition to convergence of GAAP and international reporting standards for both students and instructors. As in introduction to International Financial Reporting Standards (IFRS), the IFRS Primer is a stand alone and logical supplement for use with existing U.S. introductory, int…
This new text, The Practice of Business Communication, completes the trio of pedagogical approaches offered in the Canadian Guffey series by foregrounding the more student-centred/active learning Problem Based Learning method. In Problem Based Learning, a real-world problem is posed that students try to solve using the skills they currently have as communicators. The problem is designed to get …
New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies.
Yank has created a practical hands-on guide to learning all the tools, principles, and techniques needed to build a fully functional database-driven Web site using PHP & MySQL.
The #1 practical, hands-on guide to developing systems based on embedded Linux - fully updated with extensive new coverage * *Helps programmers rapidly climb the learning curve, maximize productivity, and handle today's most important development challenges. *Contains new chapters on PCI Subsystem, Hotplug and UDEV, USB, and reducing boot time. *Offers practical coverage of Flash-resident files…