This book teaches entrepreneurs how to systematically test and validate their startup ideas through iterative experimentation, customer feedback, and data-driven pivots to find a viable and scalable business model. Bibliography : page 311-312. Index : page 313-322.
The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Included Appendix and Index
This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. Included Glossary and Index
Bibliografi dan Indeks
Previous ed.: Pearson Education, 2004, Terdapat 6 kopi