The modern magazine : visual journalism in the digital age

Edition

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ISBN/ISSN

9781780672984

Collation

240 p. ; 28 cm.

Series Title

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Call Number

760.5 Les t

The fundamentals of illustration. Third Edition.

The Fundamentals of Illustration is a comprehensive and practical introduction to the field for illustration for graphic arts students, as well as for those who commission illustration. Index: page 165-172.

Design research : investigation for successful creative solutions

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, t…

BrandingUSA 4

All aspects of branding and image building are presented. Design firms from cities across the U.S. showcase their best brand-building work. Featured are branding solutions as broad, varied and innovative as is the graphic design/branding industry.

Advertising by design : generating and designing creative ideas across media.…

A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-st…

Creative advertising : ideas and techniques from the world's best campaigns. …

Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of…

Basic advertising 02 : art direction

This comprehensive look at the role of the art director examines the key techniques, approaches, and secrets involved in the development of creative advertising concepts.

From word to image : storyboarding and the filmmaking process. Second Edition

This classic text on storyboarding and visual communication has been updated with information on new media and expanded to incorporate an in-depth study of the use of color in storytelling.

Inside the business of graphic design : 60 leaders share the secrets of their…

Based on interviews with over 60 graphic design business owners, this volume seeks to cast light on the risks, requirements and rewards of running a creative and successful design business.

Mascot: Mascots in Contemporary Graphic Design

The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that ma…

Spectrum 17 : the best in contemporary fantastic art

With art from books, graphic novels, video games, films, galleries, and advertising, "Spectrum 17" is both an electrifying art book for fans and an invaluable resource for clients looking for bright new talent.

Advertising cultures : gender, commerce, creativity

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

What is Packaging Design?

Laying foundations and guidelines for best practice when designing contemporary packaging, this title tackles design basics such as format, layout and typography and takes into account genre-specific elements such as product information, branding, marketing and legislation.

Spectrum 13 : the best in contemporary fantastic art

The increasing popularity of fantasy and science fiction themes in art is celebrated in the annual Spectrum series. This is the premier venue for such art, a lavishly illustrated volume and an invaluable resource, eagerly awaited by art directors, illustrators, and readers alike. Drawn from books, comics, magazines, art galleries, advertisements, and portfolios, each Spectrum represents a who's…

Package design workbook : the art and science of successful packaging

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

Image

An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.

Packaging design

Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary design solutions of product packaging.

Graphic design theory: readings from the field

Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is org…

Visual arts of the liquid packaging

本书收录了来自全球知名设计师的最新液体包装设计作品,共分为饮料,食品,奶制品,护理用品,化妆品,酒精制品6个类别.

Mascot design : upgrade a brand with mascots and peripheral products

The mascots for the Tokyo 2020 Olympic Games came into global spotlight overnight, strengthening the promotion for the city considerably. The popularity of Kumamon has generated over 124.4 billion yen in revenue from tourism, peripheral products and copyright licenses. Snoopy, once featured on the cover of Times and mascot for NASA, has over 350 million fans around the world. Its copyright inco…