Running lean : iterate from plan A to a plan that works. Third Edition.

This book teaches entrepreneurs how to systematically test and validate their startup ideas through iterative experimentation, customer feedback, and data-driven pivots to find a viable and scalable business model. Bibliography : page 311-312. Index : page 313-322.

Electronic commerce. Eleventh Edition

Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new ed…

E-business essentials : building a successful online enterprise

The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Included Appendix and Index

Digital business and E-commerce management : strategy, implementation and pra…

This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. Included Glossary and Index

E-commerce 2016 : business. technology. society. Twelfth Global Edition

For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the …

E-commerce : business, technology, society. Thirteenth Global Edition

Understanding the Vast and Expanding Field of E-commerce Laudon's E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An…

Electronic commerce 2012 : a managerial and social networks perspective

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective. To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing mat…

CRM at the speed of light : social CRM strategies, tools, and techniques for …

Edition

Fourth Edition

ISBN/ISSN

9780071590457

Collation

662 p. ; 23 cm.

Series Title

-

Call Number

658.812 Gre c

Facilitating learning organizations : making learning count. Second Edition

This textbook provides business students with the knowledge and understanding of electronic commerce from a security risk management and control perspective.

Competing in a flat world : building enterprises for a borderless world

Li and Fung is the world's largest sourcing company and one of today's greatest examples of a flat world' business, where companies are stretched across different locations and time zones and communicate more online than face to face. Competing in a Flat World brings together Li and Fung executives Victor and William Fung, together with top Wharton professor, consultant, and author, Jerry Wind,…

Fundamentals of management : Management Myths Debunked!. Tenth Global Edition

For Principles of Management courses. The Practical Tools of Management Presented Through In-depth Practice Fundamentals of Management is the most engaging and up-to-date introduction to management resource on the market today. Covering the essential concepts of management, it provides a solid foundation for understanding the key issues and offers a strong, practical focus, including the latest…

Digital marketing : a practical approach. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367706593

Collation

355 p. ; 25 cm.

Series Title

-

Call Number

658.84 Cha d

Digital branding : a complete step-by-step guide to strategy, tactics, tools …

Edition

Third Edition

ISBN/ISSN

9781398603189

Collation

216 p. ; 24 cm.

Series Title

-

Call Number

658.827 Row d

Building brand communities : how organizations succeed by creating belonging

This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Appendix : page 193-215. Notes : page 216-226. Glossary : page 227-230. Bibliography : page 231-232. Index : page 235-244.

Ultimate guide to Google Ads. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781599186733

Collation

268 p. ; 26 cm.

Series Title

-

Call Number

658.84 Mar u

When markets Collide : Strategi investasi di era perubahan ekonomi global

Edition

-

ISBN/ISSN

9789797989460

Collation

349 p.

Series Title

-

Call Number

381 Ele w

Financial Markets and Instititions. Third Edition

Looks at the sources of risk and return in both domestic and foreign financial markets and institutions. Includes analytical techniques to assist students in understanding the operations of modern financial markets and institutions.

Percaturan Waralaba Indonesia

This book explores the development, strategies, challenges, and opportunities of the franchise (waralaba) industry in Indonesia, with insights from the author’s experience, including regulatory aspects, business models, and market trends.

Franchising and Licensing in Indonesia : regulations and practices

Discusses the legal framework, regulations, and practical aspects of franchising and licensing in Indonesia, including compliance requirements, contractual structures, and case examples relevant to business operations. Bibliography : page 208-211.

Electronic commerce 2008 : a managerial perspective. Pearson International Ed…

Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.