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Social media intelligence

As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media to inform their strategies.

Availability

Detail Information

Series Title

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Call Number

302.23 Moe s

Publisher

New York : Cambridge University Press., 2014

Collation

194 p ; 24 cm

Language

English

ISBN/ISSN

9781107031203

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MEDIA-COMMUNICATION

Specific Detail Info

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Statement of Responsibility

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Other version/related

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