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Services marketing : people, technology, strategy. Seventh Edition.

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

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Detail Information
Series Title
-
Call Number
658.822 Lov s
Publisher
New Jersey : Pearson.,
Collation
648 p.
Language
English
ISBN/ISSN
9780273756064
Classification
658.822
Content Type
-
Media Type
-
Carrier Type
-
Edition
Seventh Edition.
Subject(s)
SALES PROMOTION
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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