Text

Search Engine Marketing

Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords

Availability

Detail Information

Series Title

-

Call Number

658.872 Ram s

Publisher

New York : McGraw Hill., 2009

Collation

265 p.

Language

Indonesia

ISBN/ISSN

9780071597333

Classification

658.872

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING CHANNELS-MAIL AND TELEPHONES ORDERS

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment