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Retailing: Integrated Retail Management

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.

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Detail Information

Series Title

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Call Number

658.8720 Ogd r

Publisher

Boston : Houghton., 2005

Collation

510 p.

Language

English

ISBN/ISSN

0618223452

Classification

658.8720

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MAIL-ORDER BUSINESS, DIRECT MARKETING

Specific Detail Info

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Statement of Responsibility

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