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Research Methods for Business : a skill building approach. Fifth Edition

Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

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Detail Information

Series Title

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Call Number

650.07222 Sek r

Publisher

United Kingdom : Wiley., 2010

Collation

468 p.

Language

English

ISBN/ISSN

9780470744796

Classification

650.07222

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

BUSINESS RESEARCH

Specific Detail Info

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Statement of Responsibility

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