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Research Methods For Business : A Skill Building Approach. Fourth Edition

Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. The fourth edition will continue to be strong in delivering a technical approach while presenting more real world applications.· Introduction to Research· Scientific Investigation· Technology and Business Research· The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition· The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development· The Research Process: Step 6: Elements of Research Design· Experimental Designs· Measurement of Variables: Operational Definition and Scales· Measurement: Scaling, Reliability, Validity· Data Collection Methods· Sampling· Data Analysis and Interpretation· The Research Report· Managerial Decision Making and Research

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Detail Information

Series Title

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Call Number

650.07222 Sek r

Publisher

New Delhi : Wiley., 2006

Collation

450 p.

Language

English

ISBN/ISSN

9788126509287

Classification

650.07222

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

BUSINESS RESEARCH

Specific Detail Info

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Statement of Responsibility

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