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Recycling and redesigning logos : a designer's guide to refreshing and rethinking design

Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.

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Series Title

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Call Number

741.6 Hod r

Publisher

Beverly : Rockport., 2010

Collation

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Language

English

ISBN/ISSN

9781592536115

Classification

741.6

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

GRAPHIC DESIGN

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