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Putting The Public Back In Public Relations; How Social Meda Is Reinventing The Aging Business Of PR

Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.

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Detail Information

Series Title

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Call Number

659.2 Sol p

Publisher

New Jersey : FT Press., 2009

Collation

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Language

English

ISBN/ISSN

9780137150694

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

1st

Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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