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Public relations cases. Eighth Edition

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Detail Information

Series Title

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Call Number

659.2 Hay p

Publisher

Canada : Wadsworth Cengange Learning., 2010

Collation

449 p.

Language

English

ISBN/ISSN

9780495567783

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

Eighth Edition

Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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