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Public relations writing : the essentials of style and format. Sixth Edition

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

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Detail Information
Series Title
-
Call Number
659.2 Biv p
Publisher
New York : McGraw-Hill.,
Collation
-
Language
Indonesia
ISBN/ISSN
9780073511924
Classification
659.2
Content Type
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Media Type
-
Carrier Type
-
Edition
Sixth Edition
Subject(s)
PUBLIC RELATIONS
Specific Detail Info
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Statement of Responsibility
Other version/related
File Attachment
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