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Public Relations Writing and Media Techniques. Seventh Edition

With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.

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Detail Information

Series Title

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Call Number

659.2 Wil p

Publisher

Boca Raton : Pearson Education., 2013

Collation

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Language

English

ISBN/ISSN

9780205211678

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

Seventh Edition

Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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Other version/related

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