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Print and production finishes for bags, labels, and point of purchase

Discusses the visual language that the materials, media, and processes create With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention. Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd-including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

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Detail Information

Series Title

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Call Number

760 Kni p

Publisher

suiza : Rotovision., 2008

Collation

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Language

English

ISBN/ISSN

9782940361946

Classification

760

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

GRAPHIC ART, VISUAL PERCEPTION

Specific Detail Info

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Statement of Responsibility

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