Text

Principles of marketing an asian perspective

"[This book] A 5-step customer engagement framework ties together key concepts and details on how marketing creates customer value and captures customer value in return.

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Detail Information

Series Title

-

Call Number

658.8 Kot p

Publisher

Singapore : Prentice-Hall., 2005

Collation

xv, 535 hlm. ; 27 cm.

Language

English

ISBN/ISSN

9780131234390

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING
Marketing--Asia
Asia

Specific Detail Info

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Statement of Responsibility

-

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