Text

Principles of marketing. Thirteenth Edition

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Availability

Detail Information

Series Title

-

Call Number

658.8 Kot p

Publisher

New Jersey : Pearson., 2010

Collation

636 p.

Language

English

ISBN/ISSN

9780137006694

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

Thirteenth Edition

Subject(s)

MARKETING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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