Text

Principles of marketing. Twelfth Edition

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

Availability

Detail Information

Series Title

Pearson international edition

Call Number

658.8 Kot p

Publisher

New Jersey : Pearson Prentice hall., 2006

Collation

xxxiv, 557 hlm. ; 27 cm.

Language

English

ISBN/ISSN

9780137128273

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

Twelfth Edition

Subject(s)

MARKETING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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